April5 Agency
Measuring greenhouse gas emissions and taking environmental responsibility
Company:
April5 Agency
Industry:
Marketing
Solution:
Evalue8 Carbon Accounting
Microsoft Supplier Emissions Disclosures
About the company
April5 is a Brand Experience Agency that partners with some of Australia’s largest and most recognisable brands to deliver creative, high-impact campaigns. As a business that helps shape how leading organisations engage with their audiences who are increasingly committed to climate action, we recognised the importance of embedding sustainability into our own operations.
Our sustainability journey began four years ago, when one of our major clients asked us to undertake carbon reporting. Since then, we have become carbon neutral, expanded our reporting to include Scope 3 value chain emissions, and developed a five-year carbon reduction plan that guides how we measure, manage and actively reduce our carbon footprint. This journey not only ensures we meet the sustainability expectations of our clients but also positions us as a forward-thinking agency driving positive change within our industry.
The challenge
As a result of Microsoft’s company-wide goal to reach net zero by 2030, we were motivated to begin measuring our carbon emissions. What began as a client-driven requirement has now grown into a company-wide focus on sustainability that extends through our supply chain and, more importantly, into the brand experiences we design and deliver for our clients.
To remain a trusted Microsoft supplier, it is essential that we meet their annual sustainability requirements, which include completing detailed carbon reporting and developing emissions reduction plans. These disclosures are not only critical for compliance but also demonstrate our commitment to supporting Microsoft’s broader net zero ambitions
As a result of Microsoft’s company-wide goal to reach net zero by 2030, we were motivated to begin measuring our carbon emissions. What began as a client-driven requirement has now grown into a company-wide focus on sustainability that extends through our supply chain and, more importantly, into the brand experiences we design and deliver for our clients.
To remain a trusted Microsoft supplier, it is essential that we meet their annual sustainability requirements, which include completing detailed carbon reporting and developing emissions reduction plans. These disclosures are not only critical for compliance but also demonstrate our commitment to supporting Microsoft’s broader net zero ambitions
The solution
CARBON ACCOUNTING
Working with Evalue8 has made our sustainability reporting straightforward and reliable. They support us in every aspect, including:
Using their online real-time tracking tool to monitor emissions data
This gave us clear, up-to-date visibility of our carbon footprint and made it easier to manage and track progress across our operations.
Auditing, education, and advisory services to build confidence and understanding
Their team didn’t just deliver the numbers, they took the time to educate us, explain the process, and build our internal capability so we could approach sustainability reporting with greater confidence.
Completing complex reporting matrices required by Microsoft
They managed the detailed and technical disclosure requirements on our behalf, ensuring that everything was submitted correctly and on time.
Ensuring documentation accuracy while maintaining flexibility to align with client expectations
Evalue8’s expertise gave us peace of mind that our data was accurate, while also tailoring the outputs to meet Microsoft’s frameworks and our broader client requirements.
Saving time and money by providing all necessary solutions in one place
Instead of coordinating multiple providers or trying to manage reporting internally, we had a complete solution under one roof, making the process more efficient, cost-effective, and less stressful.
The mandatory reporting requirements for our agency has become much easier thanks to their end-to-end support.
MICROSOFT SUPPLIER EMISSIONS DISCLOSURES
Meeting Microsoft’s supplier emissions disclosure requirements felt daunting at first, but with the support of Evalue8 we were able to complete the process on time and with confidence. Their team guided us through every step, providing practical solutions and expert advice throughout the journey including:
Comprehensive emissions calculation
Evalue8 supported us in calculating our full Scope 1, 2, and 3 emissions using their carbon accounting app. This gave us a complete picture of our operational and value chain footprint, ensuring that all relevant sources of greenhouse gas emissions were captured accurately and transparently.
Service-level accounting
Beyond organisation-wide reporting, they carried out service-level accounting to quantify the emissions specifically linked to the work we deliver for Microsoft. Service-level accounting is essentially the services equivalent of a Product Carbon Footprint (PCF), which is commonly used for tangible products. By applying the same principles, they were able to attribute emissions directly to the services we provide, giving Microsoft clear visibility into the climate impact of our partnership.
Emissions reduction planning
They worked closely with us to develop a practical and achievable emissions reduction plan, tailored to our operations and aligned with Microsoft’s supplier expectations. This plan not only meets disclosure requirements but also sets a roadmap for how we can reduce emissions over the next five years.
Advisory support
Throughout the process, we had access to advisory support and expert guidance. Evalue8 also provided a consultant’s statement summarising our total emissions, a critical requirement for Microsoft’s disclosures. Their expertise ensured that our reporting was both accurate and fully compliant with Microsoft’s framework.
With their end-to-end support, we achieved full compliance, gained a clear understanding of our emissions profile, and now have a solid pathway for ongoing reductions. The process was streamlined, accurate, and aligned with both our internal goals and Microsoft’s expectations.
“Working with Evalue8 allows us to continue partnering with one of the world’s largest companies while delivering world-class reporting and auditing. Their personal approach and hands-on support not only guide us through the process but also help educate our team and make us a stronger, more sustainable business.”
Alicia Beachley - CEO, April5 Agency
Why Evalue8
As our reporting requires auditing, we needed a partner that could provide a complete, one-stop solution for our business. It was important for us to work with a team that offered more than just the numbers. We needed someone who could provide education, training, and guidance to help us understand the process and achieve carbon neutral status.
Evalue8 offered exactly that combination of expertise, support, and practical solutions, making them the ideal partner for our Microsoft supplier emissions disclosures.
